Emma stone as well as the Capucines Bag are Louis Vuitton’s new campaign stars

When we found actress Emma stone at Louis Vuitton’s Paris fashion Week show earlier this month, I was curious about why she was there—she’s not a routine fashion week attendee, in spite of being notoriously well-dressed on red carpets, as well as I couldn’t keep in mind seeing her wear the brand in the past, except for a vintage Keepall at the flight terminal a couple times. Well, now all of us understand why she was there: she’s the most recent star of Vuitton’s Art of travel ad campaign series, as well as she’s been announced as the brand’s new “muse.”

The ads were shot by Craig McDean in the California desert, as well as they likewise star the Louis Vuitton Capucines Bag in a number of different iterations, including spectacular red crocodile. It’s fascinating that the Capucines Bag continues to be such a focus for the brand, because it’s neither a traditional piece with decades of history or a product of present innovative director Nicolas Ghesquiere, however its high profile seems like a testament to its continuous appeal. inspect out all the ads below.

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