Demna Gvasalia Puts Balenciaga Back on the Map

2021 has been a huge year for Demna Gvasalia as well as the Balenciaga team so far. The Kering-owned brand saw incredible growth in the very first part of the year, complying with the introduce of its Neo traditional bag in late 2020, which celebrated the brand’s traditional City bag, as well as catapulted the Balenciaga moto aesthetic back into the spotlight all the while. And, according to the Lyst Index’s 2021 Q3 report, Balenciaga is now the most popular high-end brand in the world, with a whopping 505% boost in searches for the brand this quarter. The brand likewise climbed an extraordinary five areas to beat out big-time players like Gucci, Dior, Louis Vuitton, as well as Prada.

Balenciaga Le Cagole XS carry Bag
via Moda Operandi

$1,890

In July, Balenciaga made a triumphant return to haute couture after 53 years, which was probably part of the brands’ jump in consumer interest. Buzzy new accessories likewise contributed to the brand’s growth, like the 90s-inspired Le Cagole bag, which is one of the top 10 a lot of prominent products this quarter, according to the report which analyzes the on the internet buying routines of buyers around the world. The report looks at data from sales, Google searches, as well as other crucial markers such as product as well as brand call-outs on social network in addition to around the world interaction statistics.

Other major call-outs include Prada’s raffia carry which was touted as the most-wanted product of the entire third quarter, as well as Prada as a whole stays in the top ten high-end brands, ringing in at #4, with an excellent 66% profits boost for the very first half of the year, reportedly. Unsurprisingly, Bottega Veneta likewise saw a huge boost in revenue, reporting a 69% profits boost for Q2 alone, with Bottega eco-friendly products trending as well.

Prada Raffia carry Bag
via Fashionphile

$2,395

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